Affiliate Content Brief

BRAND BACKGROUND

In a world dominated by fast-fashion, we’ve slowed things down. Unbound Merino offers timeless, versatile and functional pieces that have you looking great in any situation—clothing that can be worn for weeks while staying clean and fresh, even with daily wear. This is the ultimate in everyday, high-performance clothing that's designed to declutter your life and the way you travel.

We create ethically sourced and sustainable clothing that is antibacterial, odor-resistant and temperature regulating. Our designs are understated, timeless and made to look great through every season and occasion. 

With Unbound Merino you can pack less when traveling, declutter your closet at home, spend less time dealing with laundry, and always look and feel your best no matter where life takes you.

OUR PROMISE

SIMPLICITY

We reject disposable seasonal trends and skip outward facing logos. Instead, our designs are understated, timeless, and made to look great through every season and occasion.

VERSATILITY

We want you to pack and own less, so our designs have to do more. Our wardrobe essentials are perfectly suited to any climate and any occasion—from sightseeing, to a hike in the mountains, to dining out.

PERFORMANCE

We create ethically sourced and sustainable performance apparel that is antibacterial, odor-resistant and temperature regulating. Our clothing outperforms cotton and synthetics, and undergoes extensive wear testing through a variety of use cases.

WHY MERINO?

Not all wool is created equal. Our premium, superfine Merino wool has been specifically developed to stand up to the rigors of travel and everyday life. It’s an entirely natural, renewable and biodegradable fabric that will revolutionize the way you dress. 

Our Merino wool clothing is incredibly soft, lightweight and breathable. It’s also moisture-wicking, antibacterial and temperature regulating, as well as odor and wrinkle-resistant. This makes for clothing that keeps you super comfortable at all times, and can be worn for weeks without needing a wash.

THE BENEFITS

  • No itch! Merino wool is flexible, light and soft against your skin.
  • Incredible moisture-wicking properties. Every fiber can absorb a third of its weight in sweat and move it away from your body, where it can evaporate, so you’re always dry and never clammy.
  • Every fiber of Merino wool is naturally coated in lanolin, an organic antibacterial and safeguard against mildew, mold and odor.
  • Its natural recoil and elasticity make it perfect for packing and rigorous wear.
  • Every year, Merino sheep grow a fleece that’s humanely sheared with care—making our clothing all natural, biodegradable, and made from a sustainable and renewable resource.
  • Doesn't
    smell
  • Regulates your
    temperature
  • Dries
    really fast
  • Wrinkle
    resistant

YOUR KEY MESSAGES

Please consider these key messages when sharing Unbound Merino with your audience, along with your personal experience wearing the clothing. Keep in mind that while these are helpful guidelines, we ultimately want to hear your thoughts in your own words.

  1. Unbound Merino offers timeless, versatile and functional pieces that have you looking great in any situation.
  2. Merino wool is incredibly soft, temperature regulating, moisture-wicking, and odor resistant—which means it can be worn for weeks at a time while staying clean and fresh, even with daily wear.
  3. Unbound Merino helps to declutter your life and the way you travel.

DELIVERABLES

The below content requirements should be followed according to the deliverables agreed to between Unbound Merino and the Affiliate/Creator. Please remember to provide original and exclusive materials unique for each round, content ask and/or platform. All content must remain on its respective channel in perpetuity while the account is active, and where applicable, stored in a mutually agreed upon location (e.g. IG Highlight Reel). 

  1. Podcast sponsorship – name Unbound Merino as the sponsor, including at least one key message and a personal endorsement in the mention. If applicable, one episode to feature an interview with promotion on social channels in advance tagging @unboundmerino and #unboundmerino.
  2. Blog post review – content to provide an honest, personal review of the clothing. Include at least one key message, a personal endorsement, and at least two (2) images/videos. Consider following the below SEO tips and include trackable links (affiliate or provided URLs). Post to also be promoted on social channels tagging @unboundmerino and #unboundmerino.
  3. Video review –  exclusive video to be published on YouTube with brand mention and product visual shown within the first one (1) minute. Video to generate awareness of Unbound Merino and educate followers on the benefits of Merino wool. Please include at least one key message and a personal endorsement, both verbally and in the video description box. Additional asset musts:
    • Always wear Unbound Merino if/when shown on camera
    • No other brands logos should be visible in the content (clothing or otherwise); other branded items or recognizable products must not be featured prominently
    • Description to also include a call to action driving to trackable link 
    • If using music, please ensure it is royalty free
    • If applicable, asset must be delivered in its native aspect ratio and (ideally) the original 1080p HD broadcast format
  4. Instagram in-feed post – exclusive Instagram post featuring a static image and/or dynamic asset (e.g. Video, Reel, GIF, carousel) showcasing the clothing. Caption to include at least one key message, a personal endorsement, and a call to action driving to a trackable link in bio. Additional asset musts:
    • Always wear Unbound Merino if/when shown on camera
    • No other brands logos should be visible in the content (clothing or otherwise); other branded items or recognizable products must not be featured prominently
    • If speaking, please verbally include at least one key message 
    • If using music, please ensure it is royalty free
    • If creating a Reel, please aim to keep it within 15 seconds in length
    • Link must remain in bio for a minimum of two (2) days after posting
    • If applicable, assets must be delivered in 5:4 aspect ratio format (Image), 9:16 format (Reel) or 1:1 format (Video), and in a minimum resolution of 500 pixels. Final assets must also be delivered along with the original file excluding text overlays, filters, etc.
  5. Instagram stories – exclusive Instagram Story with a maximum of three (3) frames, each no longer than 15 seconds. Story to introduce your followers to Unbound Merino and its benefits, and encourage them to try the clothing for themselves. Include short and simple text overlays to reinforce what you like about the brand/clothing and why your followers should try it. Additional asset musts:
    • Always wear Unbound Merino if/when shown on camera
    • No other brands logos should be visible in the content (clothing or otherwise); other branded items or recognizable products must not be featured prominently
    • Include at least one key message and a personal endorsement, either verbally or with text overlays
    • At least one frame to include a call to action driving to a trackable link, shared via link sticker in the post
    • If using music, please ensure it is royalty free
    • If applicable, assets must be delivered in 9:16 format, and in a minimum resolution of 500 pixels. Final assets must also be delivered along with the original file excluding text overlays, filters, etc.
  6. TikTok video – exclusive vertical video featuring brand mention and product visual, no longer than 15 seconds. Include Unbound Merino via text overlay, and the hashtags #unboundmerino and #merinowool in the video caption. 

    DISCLOSURE 

    Please make sure each item below has been checked off before sending the content for review and/or posting:  

    • Include @unboundmerino, #unboundmerino and #ad in all social copy including descriptions, captions and every Instagram Story frame. Consider additional relevant, searchable hashtags related to the content or your channel to help with discoverability
    • When possible, use the ‘Paid partnership with’ Branded Content Tool available to Facebook and Instagram Business profiles
      • In Business Manager, under Business settings → Instagram Accounts, select “Assign Partner” and enter the Unbound Merino Business ID: 613526738829412
      • NOTE: access must be given in advance of the content going live
    • Be transparent about the fact this is sponsored content with disclosure upfront in the video (i.e. in the first 30 seconds) and/or caption, and placed at the top of blog posts to be easily visible

    REPORTING

    Please provide full backend metrics for each piece of content via screenshots, taken one week from live date across social platforms (Instagram, Facebook) and one month from live date across Blog and/or YouTube platforms.   

    YouTube (30 Days)
    Youtube
    Instagram In-Feed (7 Days)
    In Feed In Feed

    Instagram Stories (24 Hours)
    Story


     

    SEO TIPShelpful guidelines only—not mandatory

    Target Keywords:

    • Merino wool t shirt
    • Merino wool shirts
    • Merino wool clothing

    Page Title:

    • Optimal title length: 55 characters
    • Add at least one target keyword to the <title> tag; don't use each keyword more than one time

    Meta Description:

    • Optimal meta description length: 160 characters
    • Add your target keywords, but don't use each target keyword more than one time

    H1: use one of the top target keywords
    H2: use any target keywords one time

    Text:

    • Optimal text length: 1152 words
    • Add at least one instance of top target keywords to the main content
    • Make sure your text is easy to read with the Flesch-Kincaid readability test (a good score is 54)

    Images: ensure alternate text is SEO-friendly